Jonathon Colman On Why Content Designers Should Do Less

Content design is a young discipline, and the ways in which it’s practiced change so often that people are inventing new rules, tools and approaches all the time. That helps everyone innovate, especially when they share them out. Strong content designers need to have great flexibility, adaptiveness and be active listeners – because you’re always looking for cues about what people really care about and the problems they’re really experiencing.