(500) https://pxlnv.com/blog/ad-tech-revenue-statements-app-tracking-transparency/
Description
@suresh_dot_com @Carnage4Life Good point. This piece explores some of that data. As far as I can tell, it appears ATT is a very convenient scapegoat. Relatedly, I've never seen an equitable behavioral targeting ad campaign outperform opted-in demographic/contextual/geo/tech targeting