Don't Call It That

Don't Call It That is not a book about naming.

It is a step-by-step workbook that walks you through all the ins and outs of the naming process. This book is your best defense against boring names and the people who find them "functional" and "descriptive." The book will help you understand how to approach naming, develop attention-grabbing names, and navigate practical realities like positioning, trademarks and URLs.