The Brand Gap
Description
Chock-full of timeless wisdom for brand, marketing, product, and leadership teams the world over. I probably mumble, "If a brand looks like a duck and swims like a dog, people will distrust it," to myself at least once a week.
Publisher summary
Using the visual language of the boardroom, The Brand Gap presents the first unified theory of branding—a set of five disciplines that let companies bridge the gap between brand strategy and brand execution. If you already have a grasp of branding, you’ll find new inspiration here. If you don’t and wish you did, by the time you finish reading this book, you’ll suddenly “get it.”
The Brand Gap is the world’s most-read book on branding.